Unit 4 D2

For D2 answer the following:

You must compare Thorpe Park with Disney Florida (or Paris) in terms of how they communicate with existing or potential customers.

Answering the following questions and using the links as support and guidance should give you a good framework to write this 'informal report'.

Start with a brief history of each organisation.

Both organisations have a logo.

Have they changed over time?

In your opinion have they improved?

Explain what makes a “good logo”.

http://www.businessinsider.com/what-makes-the-best-logos-so-good-2014-4?IR=T 

Explain what makes a good website.

https://www.theguardian.com/small-business-network/2012/sep/17/successful-website-for-business 

What presence do the two organisations have on social media?

Can you 'snip' some examples.

Which organisation, in your opinion makes better use of social media?

Why?

Explain what makes a good YT video or TV advert?

Google ‘What makes a good TV advert’? Lots of pages.

Here’s a good one:
    http:/voonishucaru.blogspot.co.uk/2012/10/what-     makes-good-or-bad-advert.html 

Find some examples from the two companies.

What do you think?

Then as a conclusion:

You can then finish off by explaining which company is better at communicating their information and why. 

Is there a connection between how the two organisations communicate with  customers and the financial position of each company? 

Don't forget references at the end.