D1 Business Information used for Strategic Decisions
D1 should be presented in a report format.
To: Your teacher
From: You
Title / Terms of reference: A report on the business information that Merlin Entertainments should consider before investing in a new ride at Thorpe Park.
Findings: This is the main part of the report.
Conclusion: What information do you think was most important and why.
References: Very important that you include these.
To: Your teacher
From: You
Title / Terms of reference: A report on the business information that Merlin Entertainments should consider before investing in a new ride at Thorpe Park.
Findings: This is the main part of the report.
Conclusion: What information do you think was most important and why.
References: Very important that you include these.
1. Explain what a STRATEGIC decision is.
2. Identify a strategic decision for Thorpe Park ( For
example a new ride).
3. Now explain that Merlin Entertainments would
have to carefully consider a range of business
information before taking the decision to invest in a
new ride.
example a new ride).
3. Now explain that Merlin Entertainments would
have to carefully consider a range of business
information before taking the decision to invest in a
new ride.
4. Merlin Entertainments would produce a SWOT
analysis of Thorpe Park.
analysis of Thorpe Park.
5. Explain how the SWOT could have been used to
help decide on the strategy.
What weakness does this graph
showing attendance at Thorpe Park suggest?
help decide on the strategy.
What weakness does this graph
showing attendance at Thorpe Park suggest?
6. Merlin Entertainments would also produce a PEST
analysis analysing external issues concerning Thorpe
Park.
Only include factors you understand.
investing in a new ride.
Two additional internal and external sources of
information.
Internal information:
Company finances.
Is Merlin Entertainments profitable?
If so they may not need to take out a loan.
Why would using past profits be a better financing
option?
A site review of Thorpe Park resort.
Is there enough land to build a new ride or will they
have to close an existing ride? If so which one?
External information:
What market research should they use before
deciding on what type of ride to buy? Why?
Who should they buy the ride from? Details here.
What factors should they consider before choosing
one of these companies?
8.Conclusion & Evidence – which types of information
would have been most important and why?
analysis analysing external issues concerning Thorpe
Park.
How could a PEST analysis help management take a
decision about a new ride?
7.Identify additional information that would
have been necessary to decide on the strategy ofdecision about a new ride?
7.Identify additional information that would
investing in a new ride.
Two additional internal and external sources of
information.
Internal information:
Company finances.
Is Merlin Entertainments profitable?
If so they may not need to take out a loan.
Why would using past profits be a better financing
option?
A site review of Thorpe Park resort.
Is there enough land to build a new ride or will they
have to close an existing ride? If so which one?
External information:
What market research should they use before
deciding on what type of ride to buy? Why?
Who should they buy the ride from? Details here.
What factors should they consider before choosing
one of these companies?
8.Conclusion & Evidence – which types of information
would have been most important and why?
