A business plan
A report detailing the marketing strategy, production costings and financial implications of a business start-up.
Using a business plan:
The sources of information should include: small business advisors, accountants, bank managers and government agencies.
Ghana's Grace Amey-Obeng, one of West Africa's most successful businesswomen,
made her fortune promoting products which emphasised the beauty of the black
skin, at a time when many of her competitors were selling dangerous
skin-bleaching formulas.
Click on the picture.